Updated: Feb 3
Does your Austin real estate listing include a walk-through video? Well, it should!
According to the National Association of Realtors 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. In the age of the pandemic, real estate videos are here to stay as more sellers will spend more time on a listing watching a video before they commit to going to an open house or showing. What is a real estate walk-through video? It is aimed to tell your listing's story through video, as if the viewer was walking in the front door. It's usually no longer than two minutes (shorter for use on Instagram or Facebook} and offers a quick glimpse of a property as a camera "floats" from room to room on a stabilizing device called a gimbal as engaging music plays in the background. It can also feature push ins to high-quality still images to. Simple call out texts embedded in the video can highlight key features.
Should you "star" in your own video, REALTOR? I don't recommend it, unless you've got a particularly appealing stage presence to make a video fun and interesting, or you are working to build your personal real estate brand. In most cases, simpler is better - let the video tell the story. However, an emerging variation that leverages the power of Instagram is to shoot a Behind the Scenes (BTS) video that might include a quick interview with the agent off the top as they explain a few highlights about their listing. These can be pushed to your Instagram and Facebook stories. VIVO can work with you to create these and we'll poste them too!
Through Jan. 31, 2020, VIVO Real Estate Photography is offering a free walk-through video with the purchase of any real estate photography package in Austin, Texas. A $125 value. Why? Because we want to add value to your marketing efforts and count on VIVO as your trusted marketing partner. would love to help you get your next real estate video in Austin produced. Some quick tips:
Like you would for an open house, make the house immaculate. No clutter. Professional staging can make a house "pop" in a video.
Turn on all the lights. Open all the blinds and curtains. It'll help keep the video bright and cheery.
No pets. We don't want to see Fido or Mimi in the video (nor do we want to trip over them when we're shooting!)
Shoot neighborhood amenities such as a pool, clubhouse, walking trail or water features.
Check out a recent video: